Katie Hodge

Treatment draft Target audience:  - 16-25 year old - mainstream - uses social media a lot How to attract them: - ads on social media - e.g. instagram and snapchat Location plans: - beach - dry road - car Equipment Plans: - car - camera - tripod - stabiliser Crew Roles: - 3 girls - 3 boys Effects in video: - fast transitions - lighting

Mood Board  Beach scenes through the day into the evening Colour palette - desaturated to suit lighting of the sun Desert road for scenes where they are on their way to the beach in the car

The Perfect Audience Member The perfect audience member for 'Lean On' would b e described as a fun-loving 16–25 year old individual, common to the mass market demographic. They are the type of person to be described as a 'styler', 'rah', or a 'ghetto goth' which are represented in the pictures below. They're typically going to be seen in fairly trendy/common clothes as they try to fit in with large social groups which is represented by the way they listen to mainstream songs like 'Lean On' as everyone knows the song due to it's popularity being a mainstream song and therefor allows them to engage with a diverse range of people. They're the type of person to be seen eating at popular, spoken about restaurants like 'Wagamamas' and 'Nandos' and they listen to other popular music that everyone listens to like 'Justin Bieber' and 'Little Mix' for example.  Styler Ghetto Goth Rah The music vid...

Similar Videos: DNCE - cake by the ocean   The performance element takes place on the beach in front of the sea. Filmed in a close-up shot allows for background to be shown but majority of focus to be I=on the character in the centre. The sound boxes or the microphone won't be used but the look of the singer in front of the waves suits the vibe of the song. I selected this scene due to the lighting in it. The golden hour/sunset lighting it something I definitely want to include in my music video towards the end when the music turns to the instrumental part as it's more chilled out than the rest of the song which will be reflected by the sunset. The Chainsmokers: Beach House This scene is something I definitely want to include in my music video around a beat drop or dramatic change in the music to show a swift change of scene and energy. The character being in the centre of the frame with this lighting and costume allow for a different repr...

Letter to the label concerning copyright. Dear Sir, Madam I'm writing to seek permission to use the song 'Lean On' by Major Lazer featuring MØ and DJ Snake in my A-level media coursework.  I have been tasked with inventing a fictional record label that are to produce a 3-minute music video to any pop song of my choice and this is the song that I have chosen due to its incredible reception and popularity.  The video itself, when completed will be published to a private YouTube channel that only my teachers, peers and examiners can view.  Due to the copyright on this song, I’m seeking permission from Mad Decent, the label that created this song, in order for me to use it in my coursework. Thank you Yours faithfully, Katie Hodge

THE TRACK: Lean On - Major Lazer featuring MØ and DJ Snake I chose this song due to it's high energy and popularity.  Originally I was torn between this song and 'I'll Show You' by Justin Bieber, however after doing some research I found that 'Lean On' was the most popular choice which would allow for a better reception to the music video. 'Lean On' is a very upbeat song and due to this it will allow me to choose from a range of ideas that I have to create with this song as it is so diverse. It became Spotify's most streamed song of all time,  receiving universally positive reviews while reaching over 2 billion views on YouTube, making it the twelfth most viewed video on the site. Major Lazer  is an American Electronic Dance music  trio, which includes record producer Diplo  and DJs Walshy Fire and Ape Drums  It was founded in 2008 by Diplo and Switch. MØ , is a Danish singer, songwriter, and record producer. S he co-wrote and provided vocal...

Yoni Lappin: auteur music video director -        constant movement that inspires his exploration of culture, identity, and youth through film, often circling back to the places that melded his own.  -         themes that I subconsciously pick at. -        interested in young culture and people and identity -        snapshots of life, of reality and mixing that in a way that feels almost … you’re not really sure whether it’s reality or not. -        identity plays a big role in my work -        There’s no real process to that. Sometimes it happens instantaneously -        London has influenced my work just because I started using it as a back drop. -        young people are at the forefront of where the worlds going - ...

Key Elements In order to conform to the expectations of the genre of the song, the audience I expect and what is expected of a video: - intertextuality: Fast and Furious (See You Again) - two different social groups: girls and boys - two different locations: car and beach and petrol station - range of camera shots - appropriate editing techniques for the pop genre: fast jump-cuts  - graphics/titles including the name of the track and artist - performative element to communicate meaning to the audience  - narrative element  to communicate meaning to the audience

Ke$ha Both of the albums (Tik Tok and Cannibal) are of the genre with catchy hooks  and synthesised  productions often compared to pop singer Dev  by music critics, creating misunderstandings among the fans of the two. Critics praised  Warrior  for its rock music  influences, despite the album being deeply rooted in techno pop. Olly Murs:    In 2010, Murs released his debut single "Please Don't Let Me Go ", which debuted at number one on the UK Singles Charts  and received a Gold certification by the BPI . As of December 2014, Murs has sold over 10 million records worldwide. Paloma Faith Her debut album, Do You Want The Truth or Something Beautiful?  was released in 2009 and has been certified double premium  in the UK. The Architect  was released in 2017, and debuted at number one in the UK, becoming Faith's first number one album. Backstreet Boys always prided themselves as a vocal harmo...

K.H. PRODUCTIONS