Acts

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Ke$ha
Both of the albums (Tik Tok and Cannibal) are of the genre with catchy hooks and synthesised productions often compared to pop singer Dev by music critics, creating misunderstandings among the fans of the two. Critics praised Warrior for its rock music influences, despite the album being deeply rooted in techno pop.
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Olly Murs: 
 In 2010, Murs released his debut single "Please Don't Let Me Go", which debuted at number one on the UK Singles Charts and received a Gold certification by the BPI. As of December 2014, Murs has sold over 10 million records worldwide.
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Paloma Faith
Her debut album, Do You Want The Truth or Something Beautiful? was released in 2009 and has been certified double premium in the UK. The Architect was released in 2017, and debuted at number one in the UK, becoming Faith's first number one album.

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Backstreet Boys
always prided themselves as a vocal harmony group and not a boy band.. On their debut and second album, they sang a hybrid of R&B and dance club pop mixed with new jack balladry and hip-hop. With Millennium and Black & Blue, they started to abandon R&B and shift more toward pop and pop rock, as demonstrated on songs like "I Want It That Way" Their first album without Richardson, Unbreakable, is similar to Never Gone. It leans toward adult contemporary and contemporary pop music

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