Perfect audience member

The Perfect Audience Member

The perfect audience member for 'Lean On' would be described as a fun-loving 16–25 year old individual, common to the mass market demographic. They are the type of person to be described as a 'styler', 'rah', or a 'ghetto goth' which are represented in the pictures below. They're typically going to be seen in fairly trendy/common clothes as they try to fit in with large social groups which is represented by the way they listen to mainstream songs like 'Lean On' as everyone knows the song due to it's popularity being a mainstream song and therefor allows them to engage with a diverse range of people. They're the type of person to be seen eating at popular, spoken about restaurants like 'Wagamamas' and 'Nandos' and they listen to other popular music that everyone listens to like 'Justin Bieber' and 'Little Mix' for example. 

Styler
Ghetto Goth
Rah
The music video that I create will attract this audience due to its songs popularity as well as it's desirable storyline, typical of a pop music video. As well as this, it will attract this audience via it's marketing as it will be advertised and displayed in ways that this audience will see it. For example, it will be displayed on social media platforms like Instagram and Twitter as well as ads before youtube videos.  

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